When a company launches any product in the market it go through so many different steps, which is based on the market research and branding specifically. These days it Is very difficult to make the good separate from the products in the market because of the tough competition things are difficult to manage. Subsist this things companies use the most important tool packaging, basically after making the good the second most important factor came across is packaging, a good can’t be a perfect product until it has a good packing.
Packaging is a tool that help the good to became a product once anything made it is important to secure it first than go on next steps, there are some non-durable goods which company make but to secure it on the first end is the most important thing. There are few steps though which a good go through.
Primary packaging: it is the initial part of product packaging companies after good make it has to secure on the first hand without any delay that packing is basically depending upon the good requirement, whether it need to be in foil or plastic whatever the good demand. This packing can be forever with the life of product like soap it has three packing in which soap is covered similarly packing can be continue after the product finish like jam glass packing or any other goods which come in glass or plastic jars.
Secondary packaging: this is the second packing that covers the good to keep it safe until the product will be opened by the customer; it helps to retain the product in the shape and safe the fragrance of the good. This one must be done very carefully because that will secure the product till the delivery to the target market; like some soaps which come in two packing one is soft one in which the soap covers but the other one is hard box style. When customer wants to use the soap he first take out the soap from the box than from the soft packing.
Final packaging: this is the most important one, because it help the customer to recognize the product as it is the process which based on what people will be seeing influence the customer mind when it comes to buying the product, it is the basic one because by relying on this step company send there products from one place to another, it’s the transportation packaging it can come in various type of packing; aluminum , hard cardboard, boxes, plastic bags, glass jars, customized toy boxes, transparent boxes , concrete, corrugated boxes, paper bags and so many different types which can be used in this step according to the product requirement and branding techniques.
